Can A New Logo Save Walmart?

Have you seen it? Walmart (now spelled without the hyphen) has a new logo and what critics are saying is a push to move the company from a non-echo friendly, big box store reputation to that of it’s competitor, Target. They are taking the hyphen out of their name, going from two words (Wal-Mart) to one word (Walmart) followed by what appears to be a sunburst or asterisk of some sort vs. their current star. Take a look.

And what the hell is up with the “Save better. Live better.” tag line?  Is that the best you could come up with?  I’ve been living better since the ball dropped on the eve of 2008 when I promised myself I would never shop at Walmart again.

Starting to shop there because of a new logo is like buying Spam just because it is in a new container. Spam is Spam.  The same is true for Walmart, hyphenated or not. No thanks.

What are your thoughts?  Like the new logo? Would you buy something simply because of a change in packaging or a re-branding?


4 Comments Add yours

  1. lgossett says:

    althought I think that packaging and rebranding can be very effective in lots of situations, I’m gonna go with you on this one. The average customer of walmart is not going to be very logo savy and might not even notice a change. Their brand is already built and changing a font and making it one word is not going to make it seem like a new store. (although the old one makes me want to throw up in my mouth a lil bit so I am glad they changed it)

  2. Toni says:

    “Um, attention, Walmart Shoppers…can we get a clue on aidle 7?”

    I know this is a terribly uncreative answer-but I’m with Lauren on this.
    Changing Walmart’s logo isn’t going to do very much for the typical walmart shopper. It isn’t going to be that big of a deal for them. Walmart is already a well established brand whose image isn’t going to really change because of a difference in font.

    However, I like it a lot better. Change is good.

  3. j says:

    i haven’t formed an opinion yet i don’t think. maybe this will be it – i do think i would shop at walmart, wal-mart, wal*mart, walmart* – more if they are changing things. I would assume that they aren’t just changing the logo, but that the branding is an indication of changes inside as well.. so if the new logo is a byproduct of a better walmart then i’m down.

    plus new logos aren’t for average customers, or typical shoppers, walmart has no need to attract them, they are already there.. my mindset would be that we need to attract more customers, and customers who don’t normally come in. Let’s be honest, people feel a ton more comfortable buying clothes from target than they do from walmart. Why? well because of the connotation that walmart has always had. i would assume that they don’t want that connotation. therefore are changing logos, and more than likely the way they do business inside as well.

    i don’t really know. or care that much.. plus i think i’ve possibly missed out on a walmart rant since you don’t go there in the 08 anymore.

  4. Shawn says:

    Here’s the opinion of someone who works at walmart and has an affection for graphic design: The new logo isn’t going to be changing anything. Employees only notice because we have to put up new signing. Shoppers only notice because the smiley was so big on all the signs and now it’s going (so something must be different). But the long and short of it is that a new logo isn’t going to change anything but the logo. Walmart is so huge that people will always shop there regardless of the way they put their name on a sign.

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